Our Work
From Transactional to Consultative Sales
Turning Customer Service into a Proactive Sales Engine
Turning Customer Service into a Proactive Sales Engine
Client: B2B Tech Reseller
Focus: Sales Training & Coaching | Questioning Skills | Objection Handling
We transformed a transactional sales team into confident, consultative sellers by shifting their approach to discovery. Resulting in Increased win rates, stronger client relationships, and higher deal values.
The Challenge
Sales conversations
Client: B2B Tech Reseller
Focus: Sales Training & Coaching | Questioning Skills | Objection Handling
We transformed a transactional sales team into confident, consultative sellers by shifting their approach to discovery. Resulting in Increased win rates, stronger client relationships, and higher deal values.
The Challenge
Sales conversations were shallow and reactive, with reps focused on quoting rather than qualifying or understanding client needs.
The Solution
- Delivered group workshops on consultative selling, questioning techniques, and overcoming objections
- Introduced ongoing 1:1 coaching sessions to embed learning and tailor support to individual reps
The Results
- 27% increase in win rates
- Reps gained confidence in handling objections
- Deal quality and average order value improved
Turning Customer Service into a Proactive Sales Engine
Turning Customer Service into a Proactive Sales Engine
Turning Customer Service into a Proactive Sales Engine
Client: National Industrial Supplier
Focus: Outbound Sales | Upselling | Coaching | KPI Dashboards
We helped a reactive customer service team evolve into a proactive outbound sales unit. By providing training, coaching, and accountability tools, they began reactivating past clients and growing existing accounts.
The Challenge
The team was onl
Client: National Industrial Supplier
Focus: Outbound Sales | Upselling | Coaching | KPI Dashboards
We helped a reactive customer service team evolve into a proactive outbound sales unit. By providing training, coaching, and accountability tools, they began reactivating past clients and growing existing accounts.
The Challenge
The team was only responding to inbound quote requests, missing major opportunities to generate revenue through outbound activity.
The Solution
- Ran two dynamic workshops on outbound selling and client growth
- Delivered weekly individual coaching sessions
- Introduced a weekly pipeline review cadence
- Built a custom single-page dashboard to track activity and performance
The Results
200% increase in outbound calls
32% boost in monthly upsell revenue
Shift from passive service to active sales mindset
Solving Retention by Fixing Recruitment
Solving Retention by Fixing Recruitment
Solving Retention by Fixing Recruitment
Client: Growing SaaS Company
Focus: Recruitment Process Design | Role Clarity | Onboarding Strategy
What appeared to be a retention issue turned out to be a recruitment problem. We helped the company refine their hiring approach and onboarding programme, dramatically improving the quality and longevity of new hires.
The Challenge
Frequent tur
Client: Growing SaaS Company
Focus: Recruitment Process Design | Role Clarity | Onboarding Strategy
What appeared to be a retention issue turned out to be a recruitment problem. We helped the company refine their hiring approach and onboarding programme, dramatically improving the quality and longevity of new hires.
The Challenge
Frequent turnover in the sales team was blamed on retention, but the root issue was a lack of clarity in hiring and poor candidate fit.
The Solution
- Defined clear role requirements and ideal candidate profiles
- Designed a structured interview process with scorecards
- Built a robust onboarding plan focused on early ramp-up and retention
The Results
- 6 month attrition dropped from 47% to 0%
- Stronger team cohesion and cultural fit
- Faster ramp-up and improved new hire performance
Supporting a First-Time Sales Manager
Solving Retention by Fixing Recruitment
Solving Retention by Fixing Recruitment
Client: Mid-Market Manufacturing Firm
Focus: Sales Leadership Development | Mentoring | Management Skills
We mentored a newly promoted sales manager transitioning from top seller to team leader. Through foundational leadership coaching and ongoing problem-solving, she developed the confidence and structure to lead effectively.
The Challenge
A
Client: Mid-Market Manufacturing Firm
Focus: Sales Leadership Development | Mentoring | Management Skills
We mentored a newly promoted sales manager transitioning from top seller to team leader. Through foundational leadership coaching and ongoing problem-solving, she developed the confidence and structure to lead effectively.
The Challenge
An outstanding sales rep was promoted into management without prior leadership experience and needed structured support.
The Solution
- Developed a mentoring plan covering the basics of sales management:
- Running effective 1:1s
- Motivating teams
- Performance management
- Pipeline reviews
- Delegation and time management
- Held biweekly mentoring sessions to work through challenges in real-time
The Results
- Smooth transition into leadership role
- Improved team structure, performance, and morale
- She is now mentoring others, building leadership depth in the business